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     GENERAL LECTURE 




















future of digital marketing

Tuesday, 18 february 2020.
Starting  9:00 - 11:30
the moderator susanne A. H. Sihotang.,S,S M.A. and
speaker: Gary Noble, associate professor.

The seminar began with a prayer by Mr. Wellem then we sang the national anthem Indonesia Raya and Mars Uki, and continued with the dance of the sangi from Betawi, then giving out templates and taking pictures together with Mr. Danis and colleagues.
then the event began

first professor gery noble explained the campus he taught namely the university of Wollongong and what awards have been achieved.

and he explained about digital marketing from 1990

• Terms fisrts started appearing in the 1990s -30 years ago.

and Need to look back forward

1. Took of Nescafein the following two years. The number of people using the web soared from 16 million to 70 million

2. Email tp search engine like Yahoo, google and commerce intens like amazon and eBay

• a brief look back at digital marketing 2000s

And example digital marketing often using now: social media, websites, email, mobiel apps

central to all marketing now is three key elements

1. transparency

  -marketing used to be about creatung and seating it
-Creating an image arpund on a product to deverce emotional closing salel
-Now it us about tinding a truth and sharing it
- 70% of the buyer Journey is complete before a buyer even reaches out to sales.
-Customer More educated.
-Customer are now in the driving seat, markers need to engage, customer in a goubg conversation,  creation real relationship and brand loyalty

2. personalization.

  x = 1965-1990
  y = 1991-1995
  z = 1996-2012

3. agile marketing / speedy

*And Fakultas business our fokus in
-High Employment Customer
-Industry Experience
-Internship
-Research  Project
-Responsible Management education

Digital marketing is a dream business project for digital marketers. If you want to find success in the digital market, you must have knowledge about the benefits and limitations of digital marketing. However, another conclusion of digital marketing is a useful term because digital marketing requires nothing but certain skills to utilize digital technology. After gaining the above knowledge, you might take risks to invest in the digital market. This is a growing field of business. So, don't overlook the opportunity that offers digital marketing to you. Digital marketing can fulfill all your cherished dreams in the short span of your life. Digital marketing is a place where people can make a career without much effort. Only you have to maintain patience to get the goals you want.

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